August 4-13, 2017 – 77th Anniversary | August 6-12, 2018 – 78th Anniversary
It's Biker Heaven...Each year, Sturgis' Main Street becomes a sea of motorcycles, leather and denim, not to mention, people.
Since 1938, Sturgis has welcomed motorcycle enthusiasts from across the United States and around the world to the annual Motorcycle Rally. Based out of this small community in the northern Black Hills, the Rally officially runs for seven days every August.
Motorcycle traffic to and around South Dakota typically increases as early as two weeks before the official start date of the event and continues for as late as two weeks after the conclusion.
What started as a weekend celebration with less than two dozen racers participating in a handful of events including half-mile races, ramp jumps, and board-wall crashes, the Rally has grown significantly. First organized solely by the Jackpine Gypsies Motorcycle Club, the Rally now takes the efforts of most of the population of Sturgis (approximately 6,400) as well as hundreds of outside vendors.