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South Dakota Tourism Wins National Mercury Award


PIERRE, S.D. – Winners of the 2016 Mercury Awards were announced during the U.S. Travel Association’s annual ESTO conference, held Aug. 27-30. The South Dakota Department of Tourism was presented the award for Best Print Advertising.

“We are honored to be recognized for this distinction among our peers,” said James Hagen, Secretary of the Department of Tourism. “Our team works hard year-round to promote South Dakota as a premier travel destination, and awards like these validate that work.”

The Mercury Awards recognize excellence in destination marketing on the state level. A judging panel of industry leaders from companies including National Geographic, Fathom, Ogilvy Public Relations, McGarryBowen, Facebook and Google selected the winners in 12 categories.

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.


Media notes:

About ESTO

ESTO is the premier national forum for destination marketing professionals from local, state and regional levels to share ideas and expertise. ESTO is unique in that it is created by and exclusively for this specific target audience, providing an opportunity for destination professionals to learn about new tools and techniques, share best practices, and debate pressing issues affecting destinations in a non-sales environment.

About the U.S. Travel Association

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 15 million jobs. U.S. Travel’s mission is the increase travel to and within the United States.


Wanda Goodman
South Dakota Department of Tourism
Phone: 605-773-3301