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South Dakota Tourism Wins National Mercury Award


PIERRE, S.D. – The U.S. Travel Association has awarded the South Dakota Department of Tourism a Mercury Award for Best Print Advertising Piece. The winning piece was a vintage-style newspaper insert that hearkened back to the golden era of travel. The award was presented during the annual Educational Seminar for Tourism Organizations (ESTO) Conference in Louisville, Ky.

“When considering the competition from our peers in tourism offices across the country, we are incredibly honored to have received this award,” said Jim Hagen, Secretary of the Department of Tourism. “Our team, working alongside the team at Lawrence & Schiller, puts a lot of time and energy into the work we do, and it’s both gratifying and humbling to be recognized for that effort.”

The annual Mercury Awards recognize state tourism offices and destination marketing organizations for excellence and creative accomplishment in tourism marketing and promotion.

ESTO is the premier national conference which brings together travel professionals from the local, state and regional levels to share expertise and participate in educational activities. Visit for more information.

The South Dakota Department of Tourism is comprised of Tourism, the South Dakota Arts Council and the South Dakota State Historical Society. The department is led by Secretary Jim Hagen.