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Tourism Industry Remained Strong in 2013



PIERRE, S.D. – The total economic impact of South Dakota’s visitor industry increased last year by 2.8 percent* from 2012, translating to an overall economic impact of nearly $2 billion. The 2013 figures are from a new report by IHS Global Insight.

In addition, a 2012 study conducted by Longwoods International showed that, for every dollar spent on marketing by the state Department of Tourism, South Dakota receives $5 in tax revenues.

“South Dakota’s visitor industry continues to show its strength, despite facing numerous challenges,” Gov. Dennis Daugaard said. “In 2013, South Dakota faced a spring blizzard and ice storm, federal sequestration, an early fall blizzard and the federal government shutdown. And yet, the visitor industry persevered with another record-setting year.”

2013 Economic Impact Statistics:

  • 2.8 percent – The increase in the economic impact of tourism on South Dakota’s economy last year.
  • $1.98 billion – Tourism’s direct impact on South Dakota’s economy in 2013.
  • 1:5 – The ratio between dollars spent on tourism marketing and tax revenue received. For every dollar Tourism spends marketing the state as a vacation destination, South Dakota receives $5 in tax revenue.
  • 19.41 percent – The amount of state and local tax revenue generated by tourism-related activity in 2013. This totaled $295 million.
  • 27,958 – The number of jobs directly generated by the tourism industry in 2013. That’s 1-out-of-11 South Dakota jobs that depend on travel and tourism.
  • $892 – The amount of additional taxes each household in the state would pay if South Dakota’s tourism industry did not exist.
  • 8.6 percent - Percentage of visitor spending that came from international visitors.

2013 Year-Over-Year Comparisons:

  • Taxable sales were up 4.5 percent
  • Inquiries to the SD Dept. of Tourism were up 8.4 percent
  • Unique visitors to the consumer website were up 3 percent