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Tourism Department Wins Regional Marketing Awards


PIERRE, S.D. – The South Dakota Advertising Federation has recognized the work of the South Dakota Department of Tourism and its advertising agency, Lawrence & Schiller, with four ADDY Awards for advertising excellence in the 2017 awards competition.

Awards received were in the following categories:

Shoulder/pheasant hunting season magazine “Take Me Hunting” advertisement

“Mount Rushmore 75th Anniversary” magazine advertisement
Chicago Wallscapes out-of-home marketing
Southdale Mall takeover out-of-home marketing

“The work we do isn’t about winning awards, but acknowledgement like this validates the time, energy and thought that are put into our campaigns” said Jim Hagen, Secretary of the Department of Tourism. “The ultimate pay-off is the economic impact of tourism on our state’s economy. When our work can both win awards and drive visitation and visitor spending, we know we are successful.”

Visit for more information about the winning entries, the event and the competition.

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.


For visuals of the ads that won these awards, utilize this Dropbox link.


Katlyn Richter, Global Media & Public Relations Director
South Dakota Department of Tourism
Phone: 605-773-3301