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SD Tourism Wins Telly Award for Work with Brand USA


PIERRE, S.D. – The South Dakota Department of Tourism has been awarded a Bronze Telly Award for work done in conjunction with Brand USA. The award-winning work is a video featuring Custer State Park that was produced by Miles Marketing Destinations and part of the Department’s 2016 participation in Brand USA’s Great Outdoors campaign.

“All of the videos that were produced as part of the Brand USA marketing program have been phenomenal, and we’re pleased to see this one for Custer State Park receive this recognition,” said James Hagen, Secretary of the Department of Tourism.

Brand USA, the destination marketing organization responsible for promoting the United States as a vacation destination, has been focusing much of their marketing on the country’s great outdoors in 2016. The campaign is meant to celebrate the National Park Service centennial, as well as all of the other outdoor opportunities this country has to offer. The Department of Tourism’s partnership in the campaign includes custom videos, custom content and featured photos on the Brand USA website, and inclusion in social media promotions.

The award-wining video can be viewed at

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.


About the 2016 Telly Awards
The Telly Awards, founded in 1979, is the premier award honoring the finest film and video productions, groundbreaking web commercials, videos and films, and outstanding local, regional, and cable TV commercials and programs. The Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies. 

About Brand USA
Brand USA is the destination marketing organization for the United States with the mission of increasing international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the U.S. worldwide.

About Miles Marketing Destinations
Miles is a nationally recognized destination marketing company, and was chosen as an official Brand USA marketing partner in 2012. Working alongside Brand USA, Miles presents international marketing programs to U.S. destinations and travel related partners. These programs create an affordable way for all U.S. destinations to have a presence in international markets.


Wanda Goodman
South Dakota Department of Tourism
Phone: 605-773-3301