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SD Businesses Recognized for Outstanding Customer Service


PIERRE, S.D. – The South Dakota Department of Tourism has recognized 143 businesses and organizations in 43 communities across South Dakota for their outstanding customer service.

The Great Service Star Program is designed to recognize businesses that develop and complete hospitality training programs for their staff; reward employees for offering great service; and find unique ways to show customer appreciation. Those that meet the criteria are awarded a star symbol from the Department of Tourism for use in marketing their business and to visually show visitors their commitment to great service.

“Our state is renowned for its friendly people and the warm welcome we give to our visitors. Great service is what drives repeat visitation and word-of-mouth marketing about our state,” said James Hagen, Secretary of the South Dakota Department of Tourism. “The Great Service Star program encourages the continued development of skills and techniques that make South Dakota stand apart from other states.”

Businesses interested in pursuing the Great Service Star designation in the coming year are encouraged to visit

The South Dakota Department of Tourism is comprised of Tourism and the South Dakota Arts Council. The department is led by Secretary James D. Hagen.


For a listing of South Dakota businesses and organizations that have received the Great Service Star designation for 2017, visit The listing is organized by community.


Katlyn Richter, Global Media & Public Relations Director
South Dakota Department of Tourism
Phone: 605-773-3301