Sioux Falls, SD – The Sioux Falls Convention and Visitors Bureau (CVB) has kicked of the peak tourism season with a number of new initiatives and announcements as National Travel and Tourism Week is celebrated nationwide. National Travel and Tourism Week is celebrated each year the first week of May and ends May 10, 2015.
National and local campaigns help share information on why travel and tourism is vital to the economy and one of America’s largest industries, largest employers and largest services export industries. The week kicked off with a campaign asking locals and visitors to share what travel means to them using #visitsiouxfalls and #nttw15.
Visitors planning their trips away this summer are seeking personalized travel, more interaction, and to experience a local’s way of life. The new peak tourism campaign launched in March targeting Chicago, IL; Winnipeg, MB, Kansas City, MO; Kansas City, KS; and Madison, Milwaukee, Eau Claire and La Crosse, WI. Secondary efforts will continue to build off recent campaign success within a 300 mile radius of Sioux Falls. Creative includes showcasing the unique cultural vibe of Sioux Falls, and for visitors to picture themselves here. Help us spread the word by using hashtag #weareheresf of your Sioux Falls.
This year will be the biggest year yet for the Sturgis Motorcycle Rally’s 75th anniversary. The CVB advertises on sturgismotorcyclerally.com year-round and has received increased traffic so far this year. Recent digital advertising efforts just began with the continued message from last year’s “Beauty of the Ride” campaign where out of state visitors can redeem a free gift valued at $10 at the Falls Park Visitor Information Center with a valid ID.
There is still time to purchase tickets to hear from Roger Dow, President and CEO of the U.S Travel Association, at the 2015 Visitor Industry Luncheon on May 12 at 11:30a.m. at the Sioux Falls Convention Center. For ticket information contact Kathie at 605-373-2032.
Mission: To market the City of Sioux Falls, South Dakota, as a one-of-a-kind visitor destination, and to provide premier visitor services, by attracting conventions, meetings, sports, events, leisure and business travelers to Sioux Falls in the most economic and efficient manner possible in order to positively impact the local economy.
Teri Schmidt, Executive Director
Sioux Falls Convention and Visitors Bureau