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The Pioneer Auto Show: Classic Cars and Family Fun


PIERRE, S.D. – Antique cars, tractors, rocks and family fun await at the Pioneer Auto Show in Murdo, S.D. 
Located at Interstate 90’s exit 192, the Pioneer Auto Show has been entertaining families and thrilling car enthusiasts since 1954. Originally a successful gas station, the owner, A.J. “Dick” Geisler, found that displaying vintage automobiles brought in more business. After collecting too many vehicles for their small gas station, Dick and his two sons, John and Dave, decided to expand. What resulted was an attraction that takes visitors back in time. 

“My dad had a Chevy dealer, and I had a Ford dealer, and we just started collecting cars,” said Dave Geisler, owner, Pioneer Auto Show. “The original General Lee and Elvis’s motorcycle are probably the most popular displays, but the “Big Green Car” always seems to capture the curiosity of travelers on the interstate.” 

With over 300 vintage cars, trucks and motorcycles, the Pioneer Auto Show is one of the largest, privately-owned auto shows open to the public. They also carry a wide range of classic music boxes and toys, an old prairie town and the famous collection of Zeitner rocks, gems and fossils for all to enjoy.

“We have something for everyone here at Pioneer Auto,” continued Geisler. “We have a kid’s treasure hunt, a hot rod manure spreader and Edsel the Elephant (an elephant who squirts water). These always bring smiles to the faces of children and adults alike.”

If you are near Murdo, S.D. and are searching for a few hours of family friendly entertainment, the Pioneer Auto Show is a stop for you. To find it, just look for the “Big Green Car.” You can’t miss it! 

For more information about the Pioneer Auto Museum and all it has to offer, visit or call Dave Geisler at (605) 669-2691. 

The In Your Own Backyard series is a project of the South Dakota Office of Tourism designed to highlight unique areas and attractions all across South Dakota. Click on the special “In Your Own Backyard” link at to access the complete list of articles.

The In Your Own Backyard series is part of Goal 1 of the 2010 Initiative to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.