PIERRE, S.D. – Ride, rock and make wishes come true at Hot Harley Nights, July 11-13, in Sioux Falls.

"Last year, over 40,000 people turned out to enjoy the festivities, raising nearly $180,000 for the Make-A-Wish Foundation of South Dakota," said Char Roth, CFO of J&L Harley-Davidson. "This year, I think we can make an even bigger impact."

This three-day event features a casino run, motorcycle parade, live music, raffles, bike show, silent auction and food. The celebration wraps up with an outdoor party at Falls Park West Saturday night and a pancake feed Sunday morning.

The National Harley-Davidson Demo Fleet along with the Buell Demo Fleet will be at this year’s event. Licensed riders can register to test ride the bikes. President of Harley-Davidson, Jim McCaslin, will also be in attendance.

Hot Harley Nights began 13 years ago as a way for motorcycle enthusiasts to give to charity and showcase Sioux Falls at the same time. The first year, 250 riders participated in the casino run and $3,200 was raised for the Make-A-Wish Foundation. So far, the event has raised nearly $1.2 million dollars for Make-A-Wish in South Dakota and draws visitors from around the country.

"Hot Harley Nights is a great way to showcase Sioux Falls and the surrounding area," said Roth. "This charity event would not be possible without the support of the community members, businesses, and sponsors."

For more information and a full schedule of events for Hot Harley Nights visit www.hotharleynights.com or call (605) 334-2721.

The In Your Own Backyard series is a project of the South Dakota Office of Tourism designed to highlight unique areas and attractions all across South Dakota. Click on the special "In Your Own Backyard" link at www.MediaSD.com to access the complete list of articles.

The "In Your Own Backyard" series is part of Goal 1 of the 2010 Initiative to double visitor spending in South Dakota. The Office of Tourism serves under the direction of Richard Benda, Secretary of the Department of Tourism and State Development.